The Monoloop Privacy Policy

Effective date: February 26, 2011

Monoloop supplies individualized online website optimization to our clients (the “Service”) to enhance the performance of their online marketing initiatives.

This page details the Privacy Policy of the Monoloop service.


By accessing or using the Service, you have authorized Monoloop to collect, store, and process Client Data subject to the terms of this Agreement. You shall ensure that during your and all Users’ use of the Service, each of the Client Websites shall have a privacy policy that clearly and conspicuously notifies visitors to the Client Website that such Website, application and/or device is tracked and analyzed by an optimization service, and informs visitors of the methods by which their usage information is being collected and the way in which such information is being used. You shall ensure that the collection, storage and processing of such Client Data, as provided in this Agreement will at all times comply with (a) your own policies regarding privacy and protection of user information, and (b) the European Union’s The Data Protection Directive as well as the US – European Union Safe Harbor framework, and all other applicable laws, rules and regulations, including (i) those related to processing, storage, use, reuse, disclosure, security, protection and handling of visitor or user information and data, and (ii) applicable export and import control laws and regulations. You agree to indemnify Monoloop, its directors, officers, employees and authorized agents from all losses (including reasonable attorneys’ fees), actions or claims brought by a third party to the extent that such losses, actions or claims arise out of your or any User’s breach of this Section.

You and / or Monoloop will never disclose nor share any personally identifiable data or profiles with third parties. Monoloop reserves the right to share collected information that is not personally identifiable and cannot be traced as such with third parties, and we will not necessarily ask for your permission or even inform you that we are doing so. Information gathered through the Monoloop service may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our client’s website. We use a small piece of javascript tracking code including “web beacons” to determine which pieces of content users have seen and how users responded to them.  This aggregated statistics and anonymous information may be used by Monoloop in remarketing activities meaning that we may use such anonymous information to select online advertising and / or other marketing messages targeted to former Users of our clients’ websites when visiting third party sites that use advertising networks that are used by Monoloop.  We may also disclose information that we collect if required to do so by law or if we have a good faith belief that disclosure is necessary to (1) comply with the law or with legal process served on us; (2) protect and defend our rights or property; or (3) act in an emergency to protect someone’s safety.


Monoloop shall maintain industry-standard security controls over resources it maintains to provide the Service, in order to protect the confidentiality, privacy, integrity and availability of Client Data.

During the Term of this Agreement, Monoloop shall keep and store the Reports included in Client Data as set forth in the Data Retention Policy posted at Notwithstanding any provision to the contrary stated herein, (i) Monoloop does not have any obligations to retain, store, deliver or provide access to any Client Data other than as expressly stated herein, (ii) Monoloop will not deliver or provide you with access to the raw collected data included in Client Data that is used to generate Reports, and (iii) Monoloop’s obligations to keep and store Client Data shall terminate with the expiration or earlier termination of the applicable Service.

You may transmit, copy, extract or otherwise remove Client Data from Monoloop Service servers as provided as part of the Service or using a third party or your application to interface with the Service.

Monoloop is not responsible in any way for any Client Data once such Client Data is transmitted, copied, extracted and/or removed from Monoloop Service servers by you or a third party authorized by you. You, or a third party authorized by you, may also upload, copy or transmit data collected from other sources other than Client Websites to Monoloop Service servers. Such data, once uploaded in to Monoloop’s Service servers, will be deemed Client Data, and as such, it shell be governed by this Agreement. Also, it will be calculated in your total usage of the Service. Your use of any Monoloop application programming interface (“API”) for purposes of transmitting, copying, extracting, removing, updating or uploading data to or from Monoloop Service servers, or to develop one or more applications based on such Monoloop API, is subject to the usage terms provided with the API documentation. If you install or enable one or more third party application(s) for use with your Account on the Service, you acknowledge that Monoloop may allow providers of those third party applications to access Client Data as required for the interoperations of such third party application with the Service. Monoloop is not responsible for any disclosure, modification or deletion of Client Data resulting from any such access by third party application providers.


Each party may have access to information that is confidential and proprietary to the other party (“Confidential Information”). Confidential Information shall include any information that is clearly identified in writing at the time of disclosure as confidential as well as any information that, based on the circumstances under which it was disclosed, a reasonable person would believe to be confidential.

Monoloop’s Confidential Information shall include, but not be limited to, the Service, formulas, methods, know-how, processes, designs, new products, developmental work, marketing requirements, marketing plans, licensee names, prospective licensee names, the terms and pricing under this Agreement, and the results of any comparative or other benchmarking tests with respect to the Service, in each case regardless of whether such information is identified as confidential. Confidential Information includes all information received from third parties that the disclosing party is obligated to treat as confidential and oral information that is identified by the disclosing party as confidential. This obligation of confidentiality does not apply to (i) any information that is or becomes a part of the public domain through no act or no omission by the receiving party, (ii) was in the receiving party’s lawful possession prior to the disclosure without any restriction on disclosure, or (iii) is independently developed by the receiving party without use of or reference to such Confidential Information. If the receiving party is required to disclose such Confidential Information to any court or government authority, then the receiving party hereby agrees to provide the disclosing party with sufficient written notice prior to the receiving party’s disclosure. SUCH OBLIGATIONS OF CONFIDENTIALITY SHALL SURVIVE ANY TERMINATION OF THIS AGREEMENT.

Each party agrees not to (a) make Confidential Information available in any form to any third party except to such party’s employees, contractors, agents or service providers who are required to have access to that information in order to allow such party to exercise its rights or perform obligations under this Agreement, or (b) to use the Confidential Information for any purpose other than in the performance of this Agreement. Each party agrees not to disclose the results of any performance tests of the Monoloop Service to any third party. Each party agrees to take all reasonable steps to ensure that Confidential Information is not disclosed or distributed by such party’s employees or agents in breach of this Agreement. Upon request of the disclosing party, the receiving party will destroy the disclosing party’s Confidential Information, other than archival back-up copy.

We retain the personally identifiable information that our clients store on our servers for the period that our clients has specified – however no longer than two years. Also, the anonymous information (i.e. any piece of information that is not personally identifiable) gathered from our clients’ visitors will not be retained longer than two years. However, we will at all times delete the information relevant to a particular client or visitor to our clients’ websites when we receive a request to do so.

Monoloop uses “cookies” to identify unique visitors and enhance visitors’ experience on our client’s website. A “cookie” is a small data file that can be placed on your hard drive when you visit certain websites. We use cookies to identify visitors who browse our clients’ websites. These cookies contain an identifier that identifies each such visitor anonymously in order to be able to analyze his or her past behaviour in relation to our client’s website.

Our clients’ website visitors have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can easily modify your browser setting to decline cookies set by our clients website or the Monoloop service if you prefer. If you do not want tracking information to be stored, Monoloop gives you the option to decline tracking. If our clients’ visitors decline cookies or if they deactivate the use of javascript, only the tracking of anonymous visit and page views will be performed. Monoloop uses standard cookies and persistent cookies – a proprietary Monoloop technology that survives normal cookie deletion. If our clients’ visitors’ delete their cookies, the proprietary persistent cookie guarantees that Monoloop will not resume tracking the user as a new visitor upon revisiting the site.

Each of our clients is invited to place an opt-out link on their website so that visitors to their websites can react if they do not want their information to be tracked and stored by Monoloop.  By clicking on the link, those visitors will activate our opt-out process.  We will implement each opt-out election within ten minutes of the time we receive it.

Upon receiving the opt-out request, we will delete the information submitted to us pertaining to that request.

We reserve the right to revise this Privacy Policy by posting the changes on this page.  Please check the revision date at the top of this page to determine if the policy has been revised recently.  Your continued use of any portion of our site following posting of the updated Privacy Policy will constitute your acceptance of the changes.

If you should have any questions or concerns regarding this Privacy Statement, please contact

For Terms & conditions – please refer here

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