The end game for content marketing is personalization, but very few gets it… 698 400 kresten

The end game for content marketing is personalization, but very few gets it…

A new report by Forbes Insights, in association with PwC, triggered a couple of increasingly familiar conclusions to me about content marketing and personalization: All recognize personalization is important – but relatively few are really engaged. There is a massive lack of understanding of personalization and how you create personalized content. Resources are wasted on content marketing…

From publishing to personalization 698 400 kresten

From publishing to personalization

The proliferation of digital channels has evolved into the single largest communication revolution since Gutenberg. However while the web fundamentally changed the way we connect and interact – the way we build websites has not changed in the same order of magnitude. Almost all websites are still static – every visitor receives the same content…

Your Content Marketing Strategy Is Broken – Here Is Why and How to Fix It 698 400 kresten

Your Content Marketing Strategy Is Broken – Here Is Why and How to Fix It

Content marketing is everywhere and it is not going away anytime soon. A survey conducted by IDC found that CMOs at some of the biggest technological companies in the world regarded building content marketing competency as the second most important initiative in their organizations, just after ROI. However another study from the CMO council shows, less…

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