The single largest audience who interact with your business is anonymous. Typically 97% or 98% (1) of website visitors are anonymous. For most companies, only 2%-3% of visitors ends up sharing their email address or otherwise identify themselves. This anonymous audience is what generate all of your future leads and business – they are your…

You have two types of visitors: new and returning While the new/returning segment is about as old as it gets in ecommerce, digital marketers usually have a choice to make: Do they focus on finding new visitors or find ways to keep their existing visitors? Monetate, surveyed US online marketers on the topic of balancing…

In previous posts I argued that the lack of personalization across the web is mostly a people thing. Lack of people who knows how to build personalized content and experience flows. 72% agree they ‘understandimportance of personalization,but don’t know how to do it’ Source: Econsultancy However research also suggest that many organizations see IT roadblocks…