Anonymous visitors are your only real source of income 904 531 kresten

Anonymous visitors are your only real source of income

The single largest audience who interact with your business is anonymous. Typically 97% or 98% (1) of website visitors are anonymous. For most companies, only 2%-3% of visitors ends up sharing their email address or otherwise identify themselves. This anonymous audience is what generate all of your future leads and business – they are your…

Are media agencies the future stewards of the data driven customer journey? 150 150 kresten

Are media agencies the future stewards of the data driven customer journey?

Most online advertising today deliver a mediocre customer experience. The alignment of ad messaging and site experience is missing for the vast majority of advertisers outside of the target landing page. Advertisers websites have no recollection of prior interactions or what brought the visitor to the site in the first place – so visitors is…

Introducing Experience Builder for WordPress 150 150 kresten

Introducing Experience Builder for WordPress

  WordPress is the single largest content management system on the planet – powering more than 72 million internet sites. From the smallest to some of the largest sites – WordPress is the dominant solution to deliver customer experiences across all industries. All for very good reasons. WordPress simplicity, ease of use and more than…

The future of customer journeys 150 150 kresten

The future of customer journeys

The customer journey is at the heart of the digital transformation and tells the story of a customer’s experience interacting with a company. Starting with the initial contact and continuing through all subsequent interactions, via all touch-points. Your job as a marketer is to understand the various points at which customers engage with a brand,…

Who are your most valuable visitors? 698 400 kresten

Who are your most valuable visitors?

You have two types of visitors: new and returning While the new/returning segment is about as old as it gets in ecommerce, digital marketers usually have a choice to make: Do they focus on finding new visitors or find ways to keep their existing visitors? Monetate, surveyed US online marketers on the topic of balancing…

The big disconnect between data and customer experience 500 286 kresten

The big disconnect between data and customer experience

In previous posts I argued that the lack of personalization across the web is mostly a people thing. Lack of people who knows how to build personalized content and experience flows. 72% agree they ‘understandimportance of personalization,but don’t know how to do it’ Source: Econsultancy However research also suggest that many organizations see IT roadblocks…

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