Introducing support for Dynamic Websites and Single Page Applications 490 340 kresten

Introducing support for Dynamic Websites and Single Page Applications

Today’s websites are often fully-fledged browser-based applications. They’ve grown increasingly dynamic, re-rendering components multiple times as the user interacts with the page and often lazy loading content – after the initial page load. For all the good that SPAs brought us with faster, more performant web experiences, it made site personalization technically challenging. If elements on…

Building your first targeted site experience in 4 simple steps 894 400 kresten

Building your first targeted site experience in 4 simple steps

Most websites deliver the same experience to all visitors – that is a huge opportunity as your visitors are all different, have different needs, different value and intent. Using Monoloop you can target experiences to specific visitor profile properties – such as location, previous visits, interests, customer lifecycle stages etc. So what exactly is an…

4.0 Released – check out the highlights 150 150 kresten

4.0 Released – check out the highlights

Almost a full year of development is put into this release – here are the details: Data Objects – you can now push any dataobject from any system to your customer profiles through new API endpoints and use that information to trigger personalized experiences on your site. Data Objects can also be consumed by backend…

Profiles is the answer! 1000 563 kresten

Profiles is the answer!

Delivering a truly tailored, personalised experience to your customers, at scale and across any channel, was once a distant dream. This is about to change. Every channel and technology that touches a consumer learns about that consumer. If the information can be shared inside an organisation across departments then it can be used to personalize…

Financial customers are omnichannel – but is the financial industry? 512 375 kresten

Financial customers are omnichannel – but is the financial industry?

Banking as we know it is about to change. The financial industry is challenged on multiple levels by a swarm of startups in the fintech sector that threaten to disrupt the industry. In Q3 2016 alone, fintech received 2.4 billion USD in funding. On top of this tech giants like Google, Facebook, Amazon, Baidu, Alibaba are all launching…

The end of content marketing – as we know it 1280 644 kresten

The end of content marketing – as we know it

Content Marketing is entering a new phase. The content saturation flooding every possible market, niche or need is challenging the very foundation of the strategy itself. Competition for audience attention is extreme and competition accelerate. Content Marketing is all the Marketing that’s left.Seth Godin 2008 Since Seth Godin’s statement, Content Marketing has emerged as the…

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