The cookie challenge
Tracking prevention in major browsers
The cookie challenge 511 508 kresten

The cookie challenge

When cookies are attacked – so is personalization ITP and its family of cookie killer initiatives have turned accountability in advertising and targeting on its heads. From now on it will be much more difficult to identify user behavior across websites and even tracking the same user on the same website. Being able to recognize…

Addressing Intelligent Tracking Prevention 750 399 kresten

Addressing Intelligent Tracking Prevention

Safari and Firefox started blocking and limiting cross site tracking and 3rd party cookies to improve user privacy and reduce invasive advertising long ago. Recently Safari has taken steps to delete 1st party cookies that are used for site tracking. This impact all services that track site behavior like Google Analytics and it potentially also impact…

Supercharge your email marketing using webhooks
Supercharge your email marketing using webhooks 512 512 kresten

Supercharge your email marketing using webhooks

Most email marketing platforms have no or very limited tracking of subscribers website visits and behavior. The fact that a subscriber is visiting, the context and what is visited is rarely captured. Most platforms only capture email opens and clicks – but not the visits, or the visits that subscribers do from other sources than…

Your first dynamic site content – in 1 minute
Your first dynamic site content – in 1 minute 1903 1045 kresten

Your first dynamic site content – in 1 minute

Getting started with targeted dynamic content on your site is easier than you think – in fact it is dead easy. This time I will walk you though your first dynamic variation on your site in less than a minute. 1. Login into Monoloop on login.monoloop.com 2. Go to Pages section and click the big…

How to deliver on the promise of a better customer experience
How to deliver on the promise of a better customer experience 700 400 kresten

How to deliver on the promise of a better customer experience

Customers expect experiences with your business that address their current needs and interests. They are willing to share their behavioral data – if you are transparent of its use and give stewardship to personal information back to them. Customers expect that you are able to interact with them in context: Basically that you remember prior…

Website personalization powered by customer lifecycle stages
Website personalization powered by customer lifecycle stages 512 307 kresten

Website personalization powered by customer lifecycle stages

Web personalization can take many forms and shapes. Let’s cover a often overlooked approach that is simple to understand and implement. Asking the right question is just as important as knowing what to say. This is the simple principle behind more relevant site experiences – and one of the most underutilized tactics in existence. Main…

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